Because there's been a huge interest in makeup lately or anything beauty related, partly (or mostly in my opinion) because of beauty "YouTubers" or Beauty Vloggers. I think it's pretty nice that a lot of women are not afraid to go out with a heavily made-up face because they consider it an extension of their whole look which is one of makeup's uses really. Youth is a time for experimentation after all....or at least I certainly think so. And besides it's your life. Nobody's dying just because you put eyeshadow on.
Or as a gift perhaps? Christmas is looming. (I used looming because I'm not particularly excited about the fact that it's almost Christmas)