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Yes the scratch and sniff. Ingineous then and even now, I also find it absolutely cute.
You scratch it then sniff it and a whirlwind of smells emanate from these cardboard promising different scents like Banana, Cherry and even Lemon.Oh what fun.
You know what's even funner? *drumroll*
Scratch and Sniff Jeans!!! Yes you heard me right! JEANS!!!
Phew, that infomercial style of writing tired me out. My fingers rapped loudly when I typed the words with exclamation points. Let me catch my emotional breath for a bit.
Ok so, the scratch and sniff ; A memento from the past that we enjoyed most probably because of the idea of scratching and sniffing; very interactive and at that time high-tech PLUS our closet staple that most of us tend to wear, jeans. Put them together and you've got people smelling your crotch!
Totally kidding, but then again, it IS scratch and sniff right? I'm not complaining. Sold!
It's by Naked and Famous and it retails at $150. It promises that the scent will last only 'til 5 washes.
My only thought while reading this? Innovate with a purpose. Don't just innovate just for the sake of innovating. They made jeans that smell nice. Jeans from the wash with fabric conditioning smell nice. So do jeans that are sprayed with perfume. So what's the selling point? And it's super pricey too! People can get high quality jeans for less, and if the want they can spray their favorite perfume on it and voila!
Just a penny for your thoughts.
What do you think?